Amex Global Business Travel (Amex GBT) is a corporate travel management company serving global businesses and enterprises. This project focused on improving the website’s content for both traditional search and AI-powered platforms. I optimized business travel keywords, page titles, meta descriptions, content structure, topic clusters, FAQs, conversational content, direct-answer sections, heading hierarchy, and schema markup. The strategy also included AEO, GEO, and LLMO to strengthen semantic relationships, topical authority, enterprise travel visibility, and AI understanding across travel management, meetings and events, expense management, and business travel solutions. The result was clearer content, stronger search intent alignment, better AI search readiness, and a scalable content structure designed to support long-term organic growth.
